Pierrine Consulting partners with Research Rockstar to bring world class market research professional trainings to Africa

pie-1Market Research’s relevance is growing rapidly across Africa (considered the last frontier of double digit growth); with increasing number of both suppliers and buyers seeking to raise the bar continuously in terms of available expertise + quality of outputs. In order to accelerate this, it is then important to make available world class market research skills and best practices available to anyone interested in planning, managing or using market research.

To this end, Pierrine Consulting and Research Rockstar USA have announced a partnership that will revolutionize the entire marker research landscape across Africa.

The new partnership now brings to the continent easy access to best in class trainings and networking opportunities with other researchers across the globe.

According to the Managing Partner, Pierrine Consulting, Mr. Oluwaseyi Adeoye; the plan is to reach out to the whole continent progressively over the next few months with offices set in key Sub Saharan commercials hubs of Lagos, Nairobi and Accra. No business community in Africa will be left out as advanced and creative digital advertising will be deployed to ensure every one interested or involved in planning, managing or using market research have access to required trainings regardless of their current location or whether they work with the big multinational research agencies or not.

“Nigeria is experiencing an interesting period right now the economy is officially in recession, there is huge pressure on consumers’ available income with resultant impact on propensity to consume, we’ve seen shifts in patterns across categories/industries and the forex situation is forcing companies to re-think their overall strategies. Needless to say, from the nation, market research agencies, sales professionals, marketing practitioners, brand/product owners/managers to whole companies; everyone is interested only in well optimized best in class market research expertise that delivers growth and desired business results.

Our partners, Research Rockstar USA is world’s first and only independent market research training company with seasoned instructors in its faculty. They will provide the ultimate in market research professional skills development. This I think is needed greatly in Africa and much more in Nigeria” he said.

Research Rockstar he says, has its peculiarities, for instance customized trainings could be designed for companies with access given to specific number of staff as part of skill development planning all without travel or awesome networking opportunities provided via virtual classrooms.

Adeoye added that Pierrine Consulting will bring to bear its robust understanding of the African landscape and passion for the market research industry; to enable affordable skill enhancement for all.

The Founder and President Research Rockstar, Kathryn Korostoff in her words- “I am thrilled to have local representation in Africa. We want to make it easy for anyone with a passion for market research to get professional training. Since our classes are taught in a virtual classroom, we will be able to invite these new students to meet our instructors and classrooms of their peers for learning and networking.”